That familiar round, happy face comes in plenty of cheerful forms here, from corduroy and fuzzy-textured Smiley plush in pink, yellow, orange and coral, to squish balls, brooches and little clip-on keychains perfect for bags and pencil cases. Sizes range from pocket-sized charms to larger huggable pieces, so there is something whether you are after a small gift or a softer companion for the shelf.
A handful of designs in this collection are only found with our retail partners rather than online; see our stockist map for where to look.