WWF has been protecting the future of nature for more than 50 years. Passionate, optimistic, credible and inspiring, that’s what the WWF Plush Collection stands for. We are very proud to contribute to its mission by producing WWF branded soft toys. For every purchase of a plush animal an amount is donated to WWF.

SAVING THE PLANET ONE PLUSH AT A TIME!
The WWF Classic Collection consists of a wide range of soft lifelike plush exclusively created for the World Wide Fund for Nature (WWF). The WWF Plush Collection is sold in over 50 countries worldwide in the best and most beautiful shops and department stores. For every plush sold a donation is made to your local WWF office to support their conservation efforts.

ECO-FRIENDLY AND SOCIALLY RESPONSIBLE PRODUCTION
All WWF plush products are sustainable and therefore last a lifetime. They are manufactured according to the highest standards when it comes to sustainability (Der Blauer Engel) and all contain 100% recycled PET bottle filling. Our suppliers are carefully selected and all meet the “ethical supply chain” (ICTI) status.