WWF Singapore

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About WWF

The World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961, working in the field of the wilderness preservation, and the reduction of humanity’s footprint on the environment. It was formerly named the World Wildlife Fund, which remains its official name in Canada and the United States.

It is the world’s largest conservation organization with over five million supporters worldwide, working in more than 100 countries, supporting around 1,300 conservation and environmental projects. WWF is a foundation, with 55% of funding from individuals and bequests, 19% from government sources (such as the World Bank, DFID, USAID) and 8% from corporations in 2014.

What’s so Special about WWF?

WWF is one of the biggest non-profit organisations in the world whose mission is about the conversation of the planet. The soft toys selection all has a story attached to each animal.

12% of purchase cost also gets routed back to the local WWF chapter.

Is WWF Suitable for my Business?

The keychains and smaller plushes are great for tourist attractions and bookstores. That said, if your business believes in sustainable living, the clean and healthy environment, fair trade and such, then WWF is a good brand to hold.

Target Audience

Kids to adults, young to old. The WWF brand is such that it is relevant to several target audiences.

The plushes will be more suitable for kids up to 12+. The keychains are more for adults.

The bigger soft toys are suitable for collectors.

Price Range

The price range for WWF Plush products start at $14.90 for regular keychains up to $59.90 for 16″ plushes.

Top 3 Products

  1. WWF Plush Panda In Bag – 7.5 Inches
  2. WWF Plush Brown Tiger Floppy – 6 Inches
  3. WWF Plush Elephant Keychain – 4 Inches

View the WWF collection here: https://www.natures-collection.com/brand/wwf-plush/